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Mohawk’s Smart Strand Challenge Has Finished September 1, 2009

Posted by creatingyourspace in : Carpet, Industry News , trackback

rhino logoHave you been following along with Mohawk’s SmartStrand Challenge? For those of you that have not been following along:

Mohawk Industries (Mohawk) has teamed with The Birmingham Zoo to put its SmartStrand with DuPont Sorona (SmartStrand) carpet to the mightiest of durability and stain resistance tests. Starting August 14, Mohawk installed SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo only Eastern Black Rhinoceros, leaving it there for two weeks.

Ricko the Rhino is not your typical 12-year-old! Ricko  is a bold opponent for the SmartStrand Challenge. The carpet was installed, Ricko lived as usual in his enclosure, eating, sleeping, rolling his 50-pound ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk SmartStrand carpet!

Four day- and night-vision webcams were strategically placed throughout the enclosure to capture his life on the carpet. I diligently watched Ricko as he romped and tromped around in his enclosure, giving SmartStrand carpet a run for its money.

The challenge ended Friday. The carpet was removed and cleaned with Mohawk’s Floor Care Products. The result? The carpet was cleaned 100%. Ricko was not able to destroy the carpet as many had thought and some even hoped!

What’s next? What’s in it for you? Stay tuned to the blog, our twitter page, our Facebook page or our website for specials and promotions so that you can have SmartStrand  carpet in your home because you know if it can stand up to a 2800 lb rhino, it can stand up to your wild ones!


1. slipnomore - November 4, 2011

Sounds like an awesome challenge! Where can I find pictures of the results?

2. creatingyourspace - November 4, 2011

You can learn and see everything here! http://smartstrandchallenge.com/